How much does Google use the Keywords Meta tag in main search results? ” Basically not at all”, according to Matt Cutts a Google software engineer. Too many people have spammed the Meta Keywords tag, so Google doesn’t use the tag to rank sites in their index at all (though other search engines might).
The focus [...]
Continue reading about Can we put to rest the Meta Keyword and Meta Description tag debate?
Your landing pages should be exceptional. Why? Because they’re where your marketing dollars become real ROI as leads or transactions, or don’t. This may seem like an obvious truism, but I’m constantly finding landing pages that just don’t cut it. What’s going wrong is a fundamental misunderstanding of what landing pages can do well and what [...]
