A few weeks ago I conducted a webinar entitled, “How to Social Media Optimize Your Website”, where I provided a short list of ideas for enhancing websites by making them more social media friendly:
Let your website visitors share and bookmark your content with “add-this” www.addthis.com or “share this” www.sharethis.com
Build transparency and the human element into [...]
Continue reading about 5 Ways You Can Social Media Optimize Your Website Today
Now’s the time to register for tomorrow’s (Tuesday, May 19, from 12 PM-1 PM EST) complimentary one-hour webinar, “Website Optimization for Demand Generation and High ROI.”
Led by my colleague, Justin Barton, a fellow Creative Director at Nowspeed, this webinar will be based on the content of Justin’s exciting, new eBook, “Is Your Website Optimized for [...]
Continue reading about Nowspeed Webinar: “Website Optimization for Demand Generation and High ROI”
At this point, we’ve covered all of the static parts of a website required to make it a successful demand generation tool: Exceptional branding reinforced by well-organized information and relevant high-quality content — all expressed in a sharp, compelling design.
However, a successful website isn’t static like a brochure or a catalog. It’s dynamic and interactive [...]
Nine times out of 10, when I’m talking to someone about improving their website, design is where the conversation begins. But design is rarely the main problem. Form follows function is a key principal for effective design, and what defines function for a website is primarily branding, information architecture, copywriting and content. Deficiencies in any of [...]
Continue reading about Is Your Website Optimized for Demand Generation? Design: Post 5 of 9
You may have heard about the importance of high quality content for Search Engine Optimization. The major search engines’ focus on “quality,” especially Google, has triggered a positive trend (at least for website visitors): Content has to be much more than just contextually relevant; it has to be compelling enough to warrant multitudes of links [...]
It’s easy to get hung up on what your website looks like, but is that what your visitors care about most?
Probably not.
The truth is, our favorite websites are usually those that invite us to be active participants. That means we care much more about usability than aesthetics (for example, Craigslist). That’s not to say that combining [...]
Conventional branding wisdom is being challenged everyday by Web 2.0 and the new Internet. Organizations and their products are more transparent than ever, even if they don’t want them to be (for better or worse). If a business is making a claim about itself, and not delivering, you better believe that it is being discussed and [...]
