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At this point, we’ve covered all of the static parts of a website required to make it a successful demand generation tool: Exceptional branding reinforced by well-organized information and relevant high-quality content — all expressed in a sharp, compelling design.
However, a successful website isn’t static like a brochure or a catalog.  It’s dynamic and interactive [...]

Continue reading about Is Your Website Optimized for Demand Generation? Functionality & Coding: Post 6 of 9