According to our recent survey of 150 marketing professionals - 65% responded that they are using social media as a marketing tool. While social media is a broad area, the survey showed us that the three most popular social media sites used for marketing are tied at (surprise!) Facebook and Twitter with 54%, and LinkedIn [...]
Continue reading about Overcoming Common Challenges of Social Media Marketing - New Survey Results
Tomorrow I’m presenting a webinar on how to integrate social media into your search marketing programs. It’s always exciting to find ways to make marketing programs work harder by leveraging two elements together to get more effective results.
Search Marketing is critical to the success of any social media marketing program, since you must get [...]
Now that so many organizations – both commercial and non-profit – have begun to at least experiment with social media, if not make a serious commitment to it, standing out among the cacophony of posts, comments, tweets, requests, invitations, updates, podcasts, images and video clips calling for attention is no easy task.
On the one hand, much of the [...]
Continue reading about The Cure for the Common Social Media Practitioner
Given my entrepreneurial, extroverted and — some might say — experimental personality, it’s only natural that I started blogging in 2004 and have enthusiastically embraced Facebook, LinkedIn and Twitter, to name just three of the many social media communications channels and tools that are so wildly popular today.
I enjoy the free exchange of information, knowledge [...]
Continue reading about The Six Fears of Facebook and Other Social Media Channels
Social media marketing is sweeping the nation and smart companies are jumping on the bandwagon to reap the benefits.
Facebook, MySpace, LinkedIn, Twitter, etc. are great tools for networking and building brand reputation by exposing the culture and lifestyle of a previously closed-door company. But what is increasingly becoming second nature to Corporate America is a [...]
With less than 24 hours to go until the first live, in-person meeting of the Nowspeed Network, we’d like to take just a moment to review the agenda for those who are planning to attend.
Yes, the event will take place Tuesday, October 28 – bright and early, from 8-10 AM – at the Westborough Business Park Conference Center [...]
No, I don’t mean Brian Carroll’s book, “Lead Generation for the Complex Sale” or NetLine’s 1 GB USB Flash, or On24’s cool red and grey notebook, although I was happy to take them all away. What I’m talking about are trends in B2B Demand Generation that are changing the way marketers increase the effectiveness of [...]
Continue reading about Three Takeaways from MarketingSherpa’s B-to-B Summit
As announced in this space last week, the first Nowspeed Network group meeting will take place on Tuesday, October 28 – from 8-10 AM – at the Westborough Business Park Conference Center in Westborough, MA.
During this event, of course, there will be plenty of time for those in attendance to make new connections with other [...]
Continue reading about October 28: How to Build Your Own Blog and Social Media Marketing Plan
