Blogs and topic-specific websites are a great resource for peer views and information. The SEO industry is not different than any other as many blogs and websites present information in a nicely packaged format and can provide an “ah-ha” moment for anyone at any time. One such occasion comes to mind… when I stumbled across [...]
How much does Google use the Keywords Meta tag in main search results? ” Basically not at all”, according to Matt Cutts a Google software engineer. Too many people have spammed the Meta Keywords tag, so Google doesn’t use the tag to rank sites in their index at all (though other search engines might).
The focus [...]
Continue reading about Can we put to rest the Meta Keyword and Meta Description tag debate?
Tomorrow I’m presenting a webinar on how to integrate social media into your search marketing programs. It’s always exciting to find ways to make marketing programs work harder by leveraging two elements together to get more effective results.
Search Marketing is critical to the success of any social media marketing program, since you must get [...]
You once had first page placement, maybe even the number one spot…but now all of a sudden you don’t. So what happened? Does Google hate you? No, probably not. Here are five reasons why you may have lost your ranking, including a few quick-fix steps to getting back in the game.
1. New Competition- It’s entirely possible a new [...]
Continue reading about So You’ve Lost Your Google Rankings… What Happened?
We all know that search engine algorithms are a black box. No one knows for sure which factors are accounted for and how heavily they are weighted, but through experience and trial and error, we here at Nowspeed have uncovered four factors that can help boost your organic rankings and beat out the competition:
Proper Keyword Selection: [...]
Continue reading about Search Engine Optimization (SEO) in Four Easy Steps
In today’s marketing mix, almost everyone charged with optimizing their organization’s website thinks about SEO and keeping up with the latest trends, best practices, etc. There is much speculation out there when it comes to the world of SEO. One topic of particular controversy is the “duplicate content myth.” Because it’s a question clients ask [...]
No, I don’t mean Brian Carroll’s book, “Lead Generation for the Complex Sale” or NetLine’s 1 GB USB Flash, or On24’s cool red and grey notebook, although I was happy to take them all away. What I’m talking about are trends in B2B Demand Generation that are changing the way marketers increase the effectiveness of [...]
Continue reading about Three Takeaways from MarketingSherpa’s B-to-B Summit
You have heard the expression about the cobbler’s kids and their shoes, well even those of us in online marketing need to step back every once in awhile and take an inventory of what new assets can be leveraged to help improve web visibility.
Recently a software vendor wanted to create a video testimonial as to [...]
Continue reading about Baby steps to increasing web visibility
There are several available tools on the market to help you find new keywords. Keyword Discovery, Wordtracker, and the Keyword Tool from AdWords will literally give you thousands of keywords with search volumes plus all kinds of other fascinating metrics.
But how can you pick the ones that are specific to YOUR business? Which ones will [...]
Continue reading about How to find new niche keywords that will convert using Google Analytics
