Tomorrow I’m presenting a webinar on how to integrate social media into your search marketing programs. It’s always exciting to find ways to make marketing programs work harder by leveraging two elements together to get more effective results.
Search Marketing is critical to the success of any social media marketing program, since you must get [...]
Generating leads today in a slow economy is not an easy task. Business budgets are on hold or have been cut back and marketing departments all over are working amidst an air of uncertainty. As marketers are having to do more with less, there is an increasing demand for PPC programs to deliver more and more leads. [...]
Continue reading about Making the Commitment to Improve PPC Programs Now
Remember when our only options of displaying ads were on Google alone or Google with the Search and Content Network? I do. Managing spend amounts by niche-targeting these networks was far more difficult to control until around the end of 2005 when Google expanded targeting options to separate the Search and Content Network.
Since then, we have [...]
Continue reading about Targeting the Google, Search and Content Networks in AdWords
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