When clients want to know the most important things they can do to improve their Lead Generation Program results, I tell them to do the ones that are most effective first, and keep doing them until they can’t produce anymore. Then add activities to the marketing mix in order from the best to the [...]
Our clients are constantly asking us to recommend the marketing programs that are most effective so that they can achieve their goals. They want us to put together programs that use their limited dollars most efficiently and get their highest ROI.
While we know what works best for our existing clients, we wanted to validate this [...]
Continue reading about What marketing programs will work best for me?
No, I don’t mean Brian Carroll’s book, “Lead Generation for the Complex Sale” or NetLine’s 1 GB USB Flash, or On24’s cool red and grey notebook, although I was happy to take them all away. What I’m talking about are trends in B2B Demand Generation that are changing the way marketers increase the effectiveness of [...]
Continue reading about Three Takeaways from MarketingSherpa’s B-to-B Summit
The evolution of the Internet can be hard to keep up with. If you haven’t redesigned or refreshed your website in the past 2 years, there’s a good chance that it’s looking pretty outdated to your visitors, and certainly not generating as much revenue as it could be. On top of that, your business is [...]
Continue reading about Is Your Website Optimized for Demand Generation? Introduction: Post 1 of 9
