If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?
One problem is that sometimes the clicks from Google’s Content Network are listed in the referral medium, not CPC. Internal ‘test clicks’ [...]
The team over at Google has been busy these last few weeks. Google has been adding new features and functionality into its free Analytics platform. The latest announcement adds 7 new features which data geeks, marketers and business intelligence folks would agree will help provide more insight and answer more of those pesky ” [...]
Social media has entered the realm of marketing, and, as all good marketers know, tracking is key to success. With this in mind, and in response to the great feedback we’ve received from our social media tracking webinar, here’s a quick and easy way for you to track your social media activities, using Google Analytics, [...]
Continue reading about Social Media Marketing Tracking: Tagging Links to Your Domain
