I’ve always thought highly of Target’s branding, but its cause-related marketing efforts are equally impressive to me. In fact, since 1946, according to the retailer’s website, “Target has given 5% of our income to the communities we serve. That adds up to over $3 million each and every week.”
Good for Target.
And good for the constituents on the [...]
Continue reading about Target Uses Newspaper Ad and Social Media to Give Back to Communities
Whether it’s delivering an outstanding presentation at an important trade show, winning over a client with an awesome display of creative firepower or simply going above and beyond on everything that’s asked of you, there are many obvious ways to score points with your boss. But now you can add blogging, tweeting and even spending company time on Facebook to [...]
Given my entrepreneurial, extroverted and — some might say — experimental personality, it’s only natural that I started blogging in 2004 and have enthusiastically embraced Facebook, LinkedIn and Twitter, to name just three of the many social media communications channels and tools that are so wildly popular today.
I enjoy the free exchange of information, knowledge [...]
Continue reading about The Six Fears of Facebook and Other Social Media Channels
