As a veteran copywriter and creative director, someone who’s made a living for over two decades putting together direct mail, email and direct response advertising campaigns that pitch practically every product and service imaginable, I may not fit the mold of the typical blogger.
But I’ve been helplessly hooked on blogging since my first post in 2004, never [...]
Continue reading about 10 Surprising Similarities Between Blogging and Direct Marketing
As a copywriter, I’ve written a number of direct mail fundraising letters to college alumni in the past. So I have to admit that I had more than a passing interest in the recent brouhaha over “blah, blah” at Framingham State College.
If you aren’t familiar with the story, apparently the college mailed a letter in early September to [...]
