As a veteran copywriter and creative director, someone who’s made a living for over two decades putting together direct mail, email and direct response advertising campaigns that pitch practically every product and service imaginable, I may not fit the mold of the typical blogger.
But I’ve been helplessly hooked on blogging since my first post in 2004, never [...]
Continue reading about 10 Surprising Similarities Between Blogging and Direct Marketing
Whether it’s delivering an outstanding presentation at an important trade show, winning over a client with an awesome display of creative firepower or simply going above and beyond on everything that’s asked of you, there are many obvious ways to score points with your boss. But now you can add blogging, tweeting and even spending company time on Facebook to [...]
In his latest book, Tribes, Seth Godin refers to a post, “1,000 True Fans,” that Kevin Kelly wrote on his blog, The Technium. It’s a classic post, a must read for marketers and business people, encapsulating a notion that is so relevant and timely in the age of social media.
As Seth says in Tribes about this post…
“A [...]
Given my entrepreneurial, extroverted and — some might say — experimental personality, it’s only natural that I started blogging in 2004 and have enthusiastically embraced Facebook, LinkedIn and Twitter, to name just three of the many social media communications channels and tools that are so wildly popular today.
I enjoy the free exchange of information, knowledge [...]
Continue reading about The Six Fears of Facebook and Other Social Media Channels
Despite the many benefits of blogging, there are still a number of reasons why someone might not want – or be able – to establish a presence in the blogosphere.
First of all, you have to have the time. After all, most blogs take at least a few hours a week to write and maintain, the [...]
Continue reading about 15 Types of Posts to Make a Blog Easier to Write and More Interesting to Read
Chances are you’ve heard of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, the landmark 2006 book written by Robert Scoble and Shel Israel.
But you may not have read Maureen Condon’s recent MetroWest Daily News column entitled, “Get Naked for Success in Business.”
I did.
And I couldn’t help but conclude that this [...]
Continue reading about Blogging, Social Media and the Naked Truth
As announced in this space last week, the first Nowspeed Network group meeting will take place on Tuesday, October 28 – from 8-10 AM – at the Westborough Business Park Conference Center in Westborough, MA.
During this event, of course, there will be plenty of time for those in attendance to make new connections with other [...]
Continue reading about October 28: How to Build Your Own Blog and Social Media Marketing Plan
