Back sometime in 2007, Google was continually rolling out new features into what is currently known as Google Webmaster Tools. Over the years Google Webmaster Tools ( GWT ) kept providing more insight into what Google knows about your website including search and link stats, found issues, and even site performance metrics.
This post is to [...]
Continue reading about Google Webmaster Tools – A Quick Introduction to the GWT Dashboard
If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?
One problem is that sometimes the clicks from Google’s Content Network are listed in the referral medium, not CPC. Internal ‘test clicks’ [...]
A few weeks ago I conducted a webinar entitled, “How to Social Media Optimize Your Website”, where I provided a short list of ideas for enhancing websites by making them more social media friendly:
Let your website visitors share and bookmark your content with “add-this” www.addthis.com or “share this” www.sharethis.com
Build transparency and the human element into [...]
Continue reading about 5 Ways You Can Social Media Optimize Your Website Today
The team over at Google has been busy these last few weeks. Google has been adding new features and functionality into its free Analytics platform. The latest announcement adds 7 new features which data geeks, marketers and business intelligence folks would agree will help provide more insight and answer more of those pesky ” [...]
Social media has entered the realm of marketing, and, as all good marketers know, tracking is key to success. With this in mind, and in response to the great feedback we’ve received from our social media tracking webinar, here’s a quick and easy way for you to track your social media activities, using Google Analytics, [...]
Continue reading about Social Media Marketing Tracking: Tagging Links to Your Domain
The title of our next webinar is simple. And, contrary to popular belief, tracking the effectiveness of your social media marketing activity is too.
Whether your goal is branding, traffic, engagement or conversions, we’ll show you easy ways to start tracking and measuring your campaigns. And sure, there are tools such as Radian6 and Nielsen BuzzMetrics, [...]
Continue reading about Nowspeed Webinar: “How to Track Social Media Marketing Campaigns”
Now’s the time to register for tomorrow’s (Tuesday, May 19, from 12 PM-1 PM EST) complimentary one-hour webinar, “Website Optimization for Demand Generation and High ROI.”
Led by my colleague, Justin Barton, a fellow Creative Director at Nowspeed, this webinar will be based on the content of Justin’s exciting, new eBook, “Is Your Website Optimized for [...]
Continue reading about Nowspeed Webinar: “Website Optimization for Demand Generation and High ROI”
If you know what Customer Relationship Management Software is, then you’ve probably considered how your sales leads, prospects, opportunities, potential customers, or whatever you call them should be managed as they trickle down the sales funnel towards becoming customers. In this post, I’m going to be discussing the mouth of that funnel, and its barriers [...]
In my fourth post in this series on copywriting & content, I discussed the importance of highly relevant, “link-worthy” content on websites for engaging your target audience and driving demand for your products and services. In this post, I’ll address the challenges of creating, posting and keeping content fresh and exciting for your website visitors. This [...]
Ah, the microphone test. Whether it’s a gentle tap or a hello, certainly you would never get up on stage to promote yourself and your message without first ensuring the audience will hear you loud and clear. So, why wouldn’t your marketing strategy follow suit?
From multivariate testing to A/B testing, there are many ways to [...]
