Now that most brands and businesses have finally dipped their toes into the social media waters and are making themselves heard on Twitter, Facebook and throughout the blogosphere, many of them are wondering what to do next with these relatively new communications platforms.
In fact, besides an obvious – and understandable – fear of social media, [...]
Now’s the time to register for tomorrow’s (Tuesday, May 19, from 12 PM-1 PM EST) complimentary one-hour webinar, “Website Optimization for Demand Generation and High ROI.”
Led by my colleague, Justin Barton, a fellow Creative Director at Nowspeed, this webinar will be based on the content of Justin’s exciting, new eBook, “Is Your Website Optimized for [...]
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I’ve always thought highly of Target’s branding, but its cause-related marketing efforts are equally impressive to me. In fact, since 1946, according to the retailer’s website, “Target has given 5% of our income to the communities we serve. That adds up to over $3 million each and every week.”
Good for Target.
And good for the constituents on the [...]
Continue reading about Target Uses Newspaper Ad and Social Media to Give Back to Communities
My colleague, Bob Cargill, loaned me this book. I’m sure glad he did because it’s a gem. The quality of your brand, whether you know it or not, is a huge component of your business’s success. The evolution of the Internet into open communities means that the market’s perception of your products and services carries [...]
Whether it’s delivering an outstanding presentation at an important trade show, winning over a client with an awesome display of creative firepower or simply going above and beyond on everything that’s asked of you, there are many obvious ways to score points with your boss. But now you can add blogging, tweeting and even spending company time on Facebook to [...]
Your landing pages should be exceptional. Why? Because they’re where your marketing dollars become real ROI as leads or transactions, or don’t. This may seem like an obvious truism, but I’m constantly finding landing pages that just don’t cut it. What’s going wrong is a fundamental misunderstanding of what landing pages can do well and what [...]
If you know what Customer Relationship Management Software is, then you’ve probably considered how your sales leads, prospects, opportunities, potential customers, or whatever you call them should be managed as they trickle down the sales funnel towards becoming customers. In this post, I’m going to be discussing the mouth of that funnel, and its barriers [...]
In my fourth post in this series on copywriting & content, I discussed the importance of highly relevant, “link-worthy” content on websites for engaging your target audience and driving demand for your products and services. In this post, I’ll address the challenges of creating, posting and keeping content fresh and exciting for your website visitors. This [...]
Ah, the microphone test. Whether it’s a gentle tap or a hello, certainly you would never get up on stage to promote yourself and your message without first ensuring the audience will hear you loud and clear. So, why wouldn’t your marketing strategy follow suit?
From multivariate testing to A/B testing, there are many ways to [...]
How’s this for an opportunity? All you need to do is take just a few moments to participate in a quick poll, and you’ll be influencing where we as a company contribute our charitable dollars.
That’s right, just check out some of the websites we’ve worked on for clients recently (see links below). Then, using the polling tool to [...]
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