If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?
One problem is that sometimes the clicks from Google’s Content Network are listed in the referral medium, not CPC. Internal ‘test clicks’ [...]
A few weeks ago I conducted a webinar entitled, “How to Social Media Optimize Your Website”, where I provided a short list of ideas for enhancing websites by making them more social media friendly:
Let your website visitors share and bookmark your content with “add-this” www.addthis.com or “share this” www.sharethis.com
Build transparency and the human element into [...]
Continue reading about 5 Ways You Can Social Media Optimize Your Website Today
Your landing pages should be exceptional. Why? Because they’re where your marketing dollars become real ROI as leads or transactions, or don’t. This may seem like an obvious truism, but I’m constantly finding landing pages that just don’t cut it. What’s going wrong is a fundamental misunderstanding of what landing pages can do well and what [...]
If you know what Customer Relationship Management Software is, then you’ve probably considered how your sales leads, prospects, opportunities, potential customers, or whatever you call them should be managed as they trickle down the sales funnel towards becoming customers. In this post, I’m going to be discussing the mouth of that funnel, and its barriers [...]
Nine times out of 10, when I’m talking to someone about improving their website, design is where the conversation begins. But design is rarely the main problem. Form follows function is a key principal for effective design, and what defines function for a website is primarily branding, information architecture, copywriting and content. Deficiencies in any of [...]
Continue reading about Is Your Website Optimized for Demand Generation? Design: Post 5 of 9
With the holiday season upon us and the New Year just around the corner, chances are that you and your team are taking a close look right now at your marketing budget for 2009.
And given the current economic downturn, of course you need to do everything you can to optimize the dollars you have available [...]
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It’s easy to get hung up on what your website looks like, but is that what your visitors care about most?
Probably not.
The truth is, our favorite websites are usually those that invite us to be active participants. That means we care much more about usability than aesthetics (for example, Craigslist). That’s not to say that combining [...]
Conventional branding wisdom is being challenged everyday by Web 2.0 and the new Internet. Organizations and their products are more transparent than ever, even if they don’t want them to be (for better or worse). If a business is making a claim about itself, and not delivering, you better believe that it is being discussed and [...]
The evolution of the Internet can be hard to keep up with. If you haven’t redesigned or refreshed your website in the past 2 years, there’s a good chance that it’s looking pretty outdated to your visitors, and certainly not generating as much revenue as it could be. On top of that, your business is [...]
Continue reading about Is Your Website Optimized for Demand Generation? Introduction: Post 1 of 9
For some time now, Dave Reske, founder of Nowspeed Marketing (and yes, my boss), has been thinking about a way to build interaction between his agency’s clients in order to accelerate learning and, as he says, ”make all of us more effective.”
And, yes, where there’s a will, there’s a way.
I am pleased to announce that we have just established [...]
