A few weeks ago I conducted a webinar entitled, “How to Social Media Optimize Your Website”, where I provided a short list of ideas for enhancing websites by making them more social media friendly:
Let your website visitors share and bookmark your content with “add-this” www.addthis.com or “share this” www.sharethis.com
Build transparency and the human element into [...]
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Now that most brands and businesses have finally dipped their toes into the social media waters and are making themselves heard on Twitter, Facebook and throughout the blogosphere, many of them are wondering what to do next with these relatively new communications platforms.
In fact, besides an obvious – and understandable – fear of social media, [...]
Now’s the time to register for tomorrow’s (Tuesday, May 19, from 12 PM-1 PM EST) complimentary one-hour webinar, “Website Optimization for Demand Generation and High ROI.”
Led by my colleague, Justin Barton, a fellow Creative Director at Nowspeed, this webinar will be based on the content of Justin’s exciting, new eBook, “Is Your Website Optimized for [...]
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I’ve always thought highly of Target’s branding, but its cause-related marketing efforts are equally impressive to me. In fact, since 1946, according to the retailer’s website, “Target has given 5% of our income to the communities we serve. That adds up to over $3 million each and every week.”
Good for Target.
And good for the constituents on the [...]
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My colleague, Bob Cargill, loaned me this book. I’m sure glad he did because it’s a gem. The quality of your brand, whether you know it or not, is a huge component of your business’s success. The evolution of the Internet into open communities means that the market’s perception of your products and services carries [...]
Whether it’s delivering an outstanding presentation at an important trade show, winning over a client with an awesome display of creative firepower or simply going above and beyond on everything that’s asked of you, there are many obvious ways to score points with your boss. But now you can add blogging, tweeting and even spending company time on Facebook to [...]
Nine times out of 10, when I’m talking to someone about improving their website, design is where the conversation begins. But design is rarely the main problem. Form follows function is a key principal for effective design, and what defines function for a website is primarily branding, information architecture, copywriting and content. Deficiencies in any of [...]
Continue reading about Is Your Website Optimized for Demand Generation? Design: Post 5 of 9
With the holiday season upon us and the New Year just around the corner, chances are that you and your team are taking a close look right now at your marketing budget for 2009.
And given the current economic downturn, of course you need to do everything you can to optimize the dollars you have available [...]
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You may have heard about the importance of high quality content for Search Engine Optimization. The major search engines’ focus on “quality,” especially Google, has triggered a positive trend (at least for website visitors): Content has to be much more than just contextually relevant; it has to be compelling enough to warrant multitudes of links [...]
It’s easy to get hung up on what your website looks like, but is that what your visitors care about most?
Probably not.
The truth is, our favorite websites are usually those that invite us to be active participants. That means we care much more about usability than aesthetics (for example, Craigslist). That’s not to say that combining [...]
