Back sometime in 2007, Google was continually rolling out new features into what is currently known as Google Webmaster Tools. Over the years Google Webmaster Tools ( GWT ) kept providing more insight into what Google knows about your website including search and link stats, found issues, and even site performance metrics.
This post is to [...]
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If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?
One problem is that sometimes the clicks from Google’s Content Network are listed in the referral medium, not CPC. Internal ‘test clicks’ [...]
A few weeks ago I conducted a webinar entitled, “How to Social Media Optimize Your Website”, where I provided a short list of ideas for enhancing websites by making them more social media friendly:
Let your website visitors share and bookmark your content with “add-this” www.addthis.com or “share this” www.sharethis.com
Build transparency and the human element into [...]
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The team over at Google has been busy these last few weeks. Google has been adding new features and functionality into its free Analytics platform. The latest announcement adds 7 new features which data geeks, marketers and business intelligence folks would agree will help provide more insight and answer more of those pesky ” [...]
On October 7-8 Nowspeed will be offering free 15-minute consultations at the Inbound Marketing Summit being held at Gillette Stadium in Foxborough, MA. Our team of directors will be on-site to provide strategic advice and specific recommendations on how you can optimize your website, landing pages, search engine marketing and social media to improve [...]
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Our clients are constantly asking us to recommend the marketing programs that are most effective so that they can achieve their goals. They want us to put together programs that use their limited dollars most efficiently and get their highest ROI.
While we know what works best for our existing clients, we wanted to validate this [...]
Continue reading about What marketing programs will work best for me?
Social media has entered the realm of marketing, and, as all good marketers know, tracking is key to success. With this in mind, and in response to the great feedback we’ve received from our social media tracking webinar, here’s a quick and easy way for you to track your social media activities, using Google Analytics, [...]
Continue reading about Social Media Marketing Tracking: Tagging Links to Your Domain
Our clients and prospects regularly ask what marketing method delivers the best ROI. Of course, this can be tough to answer without first discussing their goals — whether they are branding, research, website traffic, lead generation, etc. Once we’ve identified their goals, we reference what we’ve come to expect based on past and current program [...]
Continue reading about Nowspeed Conducting “Marketing Methods and ROI in the Current Economy” Survey
The title of our next webinar is simple. And, contrary to popular belief, tracking the effectiveness of your social media marketing activity is too.
Whether your goal is branding, traffic, engagement or conversions, we’ll show you easy ways to start tracking and measuring your campaigns. And sure, there are tools such as Radian6 and Nielsen BuzzMetrics, [...]
Continue reading about Nowspeed Webinar: “How to Track Social Media Marketing Campaigns”
I was recently forwarded an excellent report by Idealware that compared four of the leading open source content management systems: WordPress, Joomla, Drupal and Plone. Idealware is a nonprofit that provides reviews and articles on software for nonprofit organizations. You are required to provide your contact info in order to download the report, but doing [...]
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