I was recently forwarded an excellent report by Idealware that compared four of the leading open source content management systems: WordPress, Joomla, Drupal and Plone. Idealware is a nonprofit that provides reviews and articles on software for nonprofit organizations. You are required to provide your contact info in order to download the report, but doing [...]
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Now that so many organizations – both commercial and non-profit – have begun to at least experiment with social media, if not make a serious commitment to it, standing out among the cacophony of posts, comments, tweets, requests, invitations, updates, podcasts, images and video clips calling for attention is no easy task.
On the one hand, much of the [...]
Continue reading about The Cure for the Common Social Media Practitioner
Now that most brands and businesses have finally dipped their toes into the social media waters and are making themselves heard on Twitter, Facebook and throughout the blogosphere, many of them are wondering what to do next with these relatively new communications platforms.
In fact, besides an obvious – and understandable – fear of social media, [...]
I recently had the pleasure of watching my Co-Creative Director, Bob Cargill, honored with the prestigious 2009 NEDMA Direct Marketer of the Year Award. The festivities took place on Wednesday evening, May 6 with a dinner and ceremony at the LaCava Center at Bentley University in Waltham, MA.
With Bob as the honoree, I think it’s [...]
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I’ve always thought highly of Target’s branding, but its cause-related marketing efforts are equally impressive to me. In fact, since 1946, according to the retailer’s website, “Target has given 5% of our income to the communities we serve. That adds up to over $3 million each and every week.”
Good for Target.
And good for the constituents on the [...]
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On Wednesday of this week (April 29), our own Dave Reske will be participating in a panel discussion led by Chris Brogan on “Innovative Marketing Programs Using New Media” at the Inbound Marketing Summit in San Francisco, California.
In his presentation, Dave plans to talk about how you can leverage new media tools to develop and execute innovating marketing [...]
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From Lance Armstrong to Shaquille O’Neal (The Real Shaq), Demi Moore to Yoko Ono, Arnold Schwarzenegger to Barack Obama (and, oh, let’s not forget Oprah), it seems almost everyone who’s anyone is now using Twitter, the micro-blogging service, to reach out and touch someone in 140 characters or less.
Twitter’s hit the big time, no question, [...]
As a veteran copywriter and creative director, someone who’s made a living for over two decades putting together direct mail, email and direct response advertising campaigns that pitch practically every product and service imaginable, I may not fit the mold of the typical blogger.
But I’ve been helplessly hooked on blogging since my first post in 2004, never [...]
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Whether it’s delivering an outstanding presentation at an important trade show, winning over a client with an awesome display of creative firepower or simply going above and beyond on everything that’s asked of you, there are many obvious ways to score points with your boss. But now you can add blogging, tweeting and even spending company time on Facebook to [...]
In preparation for the Social Media Marketing 101 seminar I’m leading for the New England Direct Marketing Association on March 3, I’ve been giving considerable thought to not just the mechanics of social media, but also to the guiding principles that apply to using this new form of online communications effectively. After all, so many [...]
Continue reading about Five Important Questions to Ask Yourself Before You Use Social Media
