Back sometime in 2007, Google was continually rolling out new features into what is currently known as Google Webmaster Tools. Over the years Google Webmaster Tools ( GWT ) kept providing more insight into what Google knows about your website including search and link stats, found issues, and even site performance metrics.
This post is to [...]
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If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?
One problem is that sometimes the clicks from Google’s Content Network are listed in the referral medium, not CPC. Internal ‘test clicks’ [...]
How much does Google use the Keywords Meta tag in main search results? ” Basically not at all”, according to Matt Cutts a Google software engineer. Too many people have spammed the Meta Keywords tag, so Google doesn’t use the tag to rank sites in their index at all (though other search engines might).
The focus [...]
Continue reading about Can we put to rest the Meta Keyword and Meta Description tag debate?
A few weeks ago I conducted a webinar entitled, “How to Social Media Optimize Your Website”, where I provided a short list of ideas for enhancing websites by making them more social media friendly:
Let your website visitors share and bookmark your content with “add-this” www.addthis.com or “share this” www.sharethis.com
Build transparency and the human element into [...]
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I was recently forwarded an excellent report by Idealware that compared four of the leading open source content management systems: WordPress, Joomla, Drupal and Plone. Idealware is a nonprofit that provides reviews and articles on software for nonprofit organizations. You are required to provide your contact info in order to download the report, but doing [...]
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Now’s the time to register for tomorrow’s (Tuesday, May 19, from 12 PM-1 PM EST) complimentary one-hour webinar, “Website Optimization for Demand Generation and High ROI.”
Led by my colleague, Justin Barton, a fellow Creative Director at Nowspeed, this webinar will be based on the content of Justin’s exciting, new eBook, “Is Your Website Optimized for [...]
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On Wednesday of this week (April 29), our own Dave Reske will be participating in a panel discussion led by Chris Brogan on “Innovative Marketing Programs Using New Media” at the Inbound Marketing Summit in San Francisco, California.
In his presentation, Dave plans to talk about how you can leverage new media tools to develop and execute innovating marketing [...]
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You once had first page placement, maybe even the number one spot…but now all of a sudden you don’t. So what happened? Does Google hate you? No, probably not. Here are five reasons why you may have lost your ranking, including a few quick-fix steps to getting back in the game.
1. New Competition- It’s entirely possible a new [...]
Continue reading about So You’ve Lost Your Google Rankings… What Happened?
The management aspects of an Internet marketing campaign can often be daunting. With campaigns that often have hundreds, if not thousands, of keywords to oversee, report on and manage, it can become an effort-intensive endeavor. There are, however, several tools available to the individual who knows where to look and how to decipher the information objectively, [...]
Continue reading about Alternative Strategies for Keyword Bidding
Your landing pages should be exceptional. Why? Because they’re where your marketing dollars become real ROI as leads or transactions, or don’t. This may seem like an obvious truism, but I’m constantly finding landing pages that just don’t cut it. What’s going wrong is a fundamental misunderstanding of what landing pages can do well and what [...]
