How much does Google use the Keywords Meta tag in main search results? ” Basically not at all”, according to Matt Cutts a Google software engineer. Too many people have spammed the Meta Keywords tag, so Google doesn’t use the tag to rank sites in their index at all (though other search engines might).
The focus [...]
Continue reading about Can we put to rest the Meta Keyword and Meta Description tag debate?
A few weeks ago I conducted a webinar entitled, “How to Social Media Optimize Your Website”, where I provided a short list of ideas for enhancing websites by making them more social media friendly:
Let your website visitors share and bookmark your content with “add-this” www.addthis.com or “share this” www.sharethis.com
Build transparency and the human element into [...]
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I was recently forwarded an excellent report by Idealware that compared four of the leading open source content management systems: WordPress, Joomla, Drupal and Plone. Idealware is a nonprofit that provides reviews and articles on software for nonprofit organizations. You are required to provide your contact info in order to download the report, but doing [...]
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Now’s the time to register for tomorrow’s (Tuesday, May 19, from 12 PM-1 PM EST) complimentary one-hour webinar, “Website Optimization for Demand Generation and High ROI.”
Led by my colleague, Justin Barton, a fellow Creative Director at Nowspeed, this webinar will be based on the content of Justin’s exciting, new eBook, “Is Your Website Optimized for [...]
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On Wednesday of this week (April 29), our own Dave Reske will be participating in a panel discussion led by Chris Brogan on “Innovative Marketing Programs Using New Media” at the Inbound Marketing Summit in San Francisco, California.
In his presentation, Dave plans to talk about how you can leverage new media tools to develop and execute innovating marketing [...]
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You once had first page placement, maybe even the number one spot…but now all of a sudden you don’t. So what happened? Does Google hate you? No, probably not. Here are five reasons why you may have lost your ranking, including a few quick-fix steps to getting back in the game.
1. New Competition- It’s entirely possible a new [...]
Continue reading about So You’ve Lost Your Google Rankings… What Happened?
The management aspects of an Internet marketing campaign can often be daunting. With campaigns that often have hundreds, if not thousands, of keywords to oversee, report on and manage, it can become an effort-intensive endeavor. There are, however, several tools available to the individual who knows where to look and how to decipher the information objectively, [...]
Continue reading about Alternative Strategies for Keyword Bidding
Your landing pages should be exceptional. Why? Because they’re where your marketing dollars become real ROI as leads or transactions, or don’t. This may seem like an obvious truism, but I’m constantly finding landing pages that just don’t cut it. What’s going wrong is a fundamental misunderstanding of what landing pages can do well and what [...]
We all know that search engine algorithms are a black box. No one knows for sure which factors are accounted for and how heavily they are weighted, but through experience and trial and error, we here at Nowspeed have uncovered four factors that can help boost your organic rankings and beat out the competition:
Proper Keyword Selection: [...]
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If you know what Customer Relationship Management Software is, then you’ve probably considered how your sales leads, prospects, opportunities, potential customers, or whatever you call them should be managed as they trickle down the sales funnel towards becoming customers. In this post, I’m going to be discussing the mouth of that funnel, and its barriers [...]
