Generating leads today in a slow economy is not an easy task. Business budgets are on hold or have been cut back and marketing departments all over are working amidst an air of uncertainty. As marketers are having to do more with less, there is an increasing demand for PPC programs to deliver more and more leads. [...]
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We all know that search engine algorithms are a black box. No one knows for sure which factors are accounted for and how heavily they are weighted, but through experience and trial and error, we here at Nowspeed have uncovered four factors that can help boost your organic rankings and beat out the competition:
Proper Keyword Selection: [...]
Continue reading about Search Engine Optimization (SEO) in Four Easy Steps
At this point, we’ve covered all of the static parts of a website required to make it a successful demand generation tool: Exceptional branding reinforced by well-organized information and relevant high-quality content — all expressed in a sharp, compelling design.
However, a successful website isn’t static like a brochure or a catalog. It’s dynamic and interactive [...]
With the holiday season upon us and the New Year just around the corner, chances are that you and your team are taking a close look right now at your marketing budget for 2009.
And given the current economic downturn, of course you need to do everything you can to optimize the dollars you have available [...]
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You may have heard about the importance of high quality content for Search Engine Optimization. The major search engines’ focus on “quality,” especially Google, has triggered a positive trend (at least for website visitors): Content has to be much more than just contextually relevant; it has to be compelling enough to warrant multitudes of links [...]
In today’s marketing mix, almost everyone charged with optimizing their organization’s website thinks about SEO and keeping up with the latest trends, best practices, etc. There is much speculation out there when it comes to the world of SEO. One topic of particular controversy is the “duplicate content myth.” Because it’s a question clients ask [...]
For some time now, Dave Reske, founder of Nowspeed Marketing (and yes, my boss), has been thinking about a way to build interaction between his agency’s clients in order to accelerate learning and, as he says, ”make all of us more effective.”
And, yes, where there’s a will, there’s a way.
I am pleased to announce that we have just established [...]
You have heard the expression about the cobbler’s kids and their shoes, well even those of us in online marketing need to step back every once in awhile and take an inventory of what new assets can be leveraged to help improve web visibility.
Recently a software vendor wanted to create a video testimonial as to [...]
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Sure, SEO success is goal of every great web copywriter. But in our dogged pursuit of appealing to search engines, it’s possible we may have left something by the wayside: our readers (who are also our customers, prospects and supporters). Readers don’t care how many keyword phrases appear in your 325 words of content. They [...]
Continue reading about If content is king, where does this leave your reader?
