Back sometime in 2007, Google was continually rolling out new features into what is currently known as Google Webmaster Tools. Over the years Google Webmaster Tools ( GWT ) kept providing more insight into what Google knows about your website including search and link stats, found issues, and even site performance metrics.
This post is to [...]
Continue reading about Google Webmaster Tools – A Quick Introduction to the GWT Dashboard
Internal link building can help boost your SEO efforts and can help provide clues to search engines as to which pages of your site are most important and which deserve more attention.
Now that you’ve completed keyword research and optimized webpage elements such as title tags, meta info and urls, how are you ensuring that your search engine optimization strategy is still working for you? Chances are, if you’ve implemented these web changes and haven’t looked back, it probably isn’t.
But, to help you take your SEO [...]
Continue reading about SEO 2.0: Beyond Keyword Insertion & Meta Tagging
Blogs and topic-specific websites are a great resource for peer views and information. The SEO industry is not different than any other as many blogs and websites present information in a nicely packaged format and can provide an “ah-ha” moment for anyone at any time. One such occasion comes to mind… when I stumbled across [...]
How much does Google use the Keywords Meta tag in main search results? ” Basically not at all”, according to Matt Cutts a Google software engineer. Too many people have spammed the Meta Keywords tag, so Google doesn’t use the tag to rank sites in their index at all (though other search engines might).
The focus [...]
Continue reading about Can we put to rest the Meta Keyword and Meta Description tag debate?
If you and your company struggle to find fresh, new content that you can not only frequently post to your website, but also optimize for search engines, it might serve well you to look right below your nose at your eNewsletter strategy for help.
eNewsletters already contain valuable information that you share with your email [...]
Continue reading about How to Incorporate eNewsletters into your Content Strategy
Tomorrow I’m presenting a webinar on how to integrate social media into your search marketing programs. It’s always exciting to find ways to make marketing programs work harder by leveraging two elements together to get more effective results.
Search Marketing is critical to the success of any social media marketing program, since you must get [...]
On Wednesday of this week (April 29), our own Dave Reske will be participating in a panel discussion led by Chris Brogan on “Innovative Marketing Programs Using New Media” at the Inbound Marketing Summit in San Francisco, California.
In his presentation, Dave plans to talk about how you can leverage new media tools to develop and execute innovating marketing [...]
Continue reading about Nowspeed’s Dave Reske to Speak at Inbound Marketing Summit
You once had first page placement, maybe even the number one spot…but now all of a sudden you don’t. So what happened? Does Google hate you? No, probably not. Here are five reasons why you may have lost your ranking, including a few quick-fix steps to getting back in the game.
1. New Competition- It’s entirely possible a new [...]
Continue reading about So You’ve Lost Your Google Rankings… What Happened?
The management aspects of an Internet marketing campaign can often be daunting. With campaigns that often have hundreds, if not thousands, of keywords to oversee, report on and manage, it can become an effort-intensive endeavor. There are, however, several tools available to the individual who knows where to look and how to decipher the information objectively, [...]
Continue reading about Alternative Strategies for Keyword Bidding
