Blogs and topic-specific websites are a great resource for peer views and information. The SEO industry is not different than any other as many blogs and websites present information in a nicely packaged format and can provide an “ah-ha” moment for anyone at any time. One such occasion comes to mind… when I stumbled across [...]
How much does Google use the Keywords Meta tag in main search results? ” Basically not at all”, according to Matt Cutts a Google software engineer. Too many people have spammed the Meta Keywords tag, so Google doesn’t use the tag to rank sites in their index at all (though other search engines might).
The focus [...]
Continue reading about Can we put to rest the Meta Keyword and Meta Description tag debate?
A few weeks ago I conducted a webinar entitled, “How to Social Media Optimize Your Website”, where I provided a short list of ideas for enhancing websites by making them more social media friendly:
Let your website visitors share and bookmark your content with “add-this” www.addthis.com or “share this” www.sharethis.com
Build transparency and the human element into [...]
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If you and your company struggle to find fresh, new content that you can not only frequently post to your website, but also optimize for search engines, it might serve well you to look right below your nose at your eNewsletter strategy for help.
eNewsletters already contain valuable information that you share with your email [...]
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Tomorrow I’m presenting a webinar on how to integrate social media into your search marketing programs. It’s always exciting to find ways to make marketing programs work harder by leveraging two elements together to get more effective results.
Search Marketing is critical to the success of any social media marketing program, since you must get [...]
On October 7-8 Nowspeed will be offering free 15-minute consultations at the Inbound Marketing Summit being held at Gillette Stadium in Foxborough, MA. Our team of directors will be on-site to provide strategic advice and specific recommendations on how you can optimize your website, landing pages, search engine marketing and social media to improve [...]
Continue reading about October 7-8: Learn How to Integrate New Media to Improve Your Marketing ROI
Our clients are constantly asking us to recommend the marketing programs that are most effective so that they can achieve their goals. They want us to put together programs that use their limited dollars most efficiently and get their highest ROI.
While we know what works best for our existing clients, we wanted to validate this [...]
Continue reading about What marketing programs will work best for me?
Our clients and prospects regularly ask what marketing method delivers the best ROI. Of course, this can be tough to answer without first discussing their goals — whether they are branding, research, website traffic, lead generation, etc. Once we’ve identified their goals, we reference what we’ve come to expect based on past and current program [...]
Continue reading about Nowspeed Conducting “Marketing Methods and ROI in the Current Economy” Survey
I was recently forwarded an excellent report by Idealware that compared four of the leading open source content management systems: WordPress, Joomla, Drupal and Plone. Idealware is a nonprofit that provides reviews and articles on software for nonprofit organizations. You are required to provide your contact info in order to download the report, but doing [...]
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Now’s the time to register for tomorrow’s (Tuesday, May 19, from 12 PM-1 PM EST) complimentary one-hour webinar, “Website Optimization for Demand Generation and High ROI.”
Led by my colleague, Justin Barton, a fellow Creative Director at Nowspeed, this webinar will be based on the content of Justin’s exciting, new eBook, “Is Your Website Optimized for [...]
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