If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?
One problem is that sometimes the clicks from Google’s Content Network are listed in the referral medium, not CPC. Internal ‘test clicks’ [...]
Generating leads today in a slow economy is not an easy task. Business budgets are on hold or have been cut back and marketing departments all over are working amidst an air of uncertainty. As marketers are having to do more with less, there is an increasing demand for PPC programs to deliver more and more leads. [...]
Continue reading about Making the Commitment to Improve PPC Programs Now
If your job has anything to do with marketing, not much has seemed to go your way lately. Not only has a slumping economy been working against you, but thanks to Google, social media networking, the Internet and an overall explosion of new media, today’s consumers and business prospects have never been savvier and more [...]
Continue reading about Old-School Marketing Principles in a New-Media World
Remember when our only options of displaying ads were on Google alone or Google with the Search and Content Network? I do. Managing spend amounts by niche-targeting these networks was far more difficult to control until around the end of 2005 when Google expanded targeting options to separate the Search and Content Network.
Since then, we have [...]
Continue reading about Targeting the Google, Search and Content Networks in AdWords
With the holiday season upon us and the New Year just around the corner, chances are that you and your team are taking a close look right now at your marketing budget for 2009.
And given the current economic downturn, of course you need to do everything you can to optimize the dollars you have available [...]
Continue reading about Looking Ahead to Your 2009 Marketing Budget
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I believe the day AdWords changed my life was the day I found out that AdWords made it possible to market products and/or services by placing a targeted advertisement on the Internet directed towards a specific audience with the ability to control and manage all activities in real time and report the [...]
With less than 24 hours to go until the first live, in-person meeting of the Nowspeed Network, we’d like to take just a moment to review the agenda for those who are planning to attend.
Yes, the event will take place Tuesday, October 28 – bright and early, from 8-10 AM – at the Westborough Business Park Conference Center [...]
As announced in this space last week, the first Nowspeed Network group meeting will take place on Tuesday, October 28 – from 8-10 AM – at the Westborough Business Park Conference Center in Westborough, MA.
During this event, of course, there will be plenty of time for those in attendance to make new connections with other [...]
Continue reading about October 28: How to Build Your Own Blog and Social Media Marketing Plan
Like a proud citizen of the United States who appreciates the history of this great country, any devotee of the Internet is going to be all over any details about how this massive global system of interconnected computer networks came to be.
When we talk about the Internet, after all, we’re talking about a real live [...]
Continue reading about Pop Quiz: The History of the Internet
