On Wednesday of this week (April 29), our own Dave Reske will be participating in a panel discussion led by Chris Brogan on “Innovative Marketing Programs Using New Media” at the Inbound Marketing Summit in San Francisco, California.
In his presentation, Dave plans to talk about how you can leverage new media tools to develop and execute innovating marketing [...]
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From Lance Armstrong to Shaquille O’Neal (The Real Shaq), Demi Moore to Yoko Ono, Arnold Schwarzenegger to Barack Obama (and, oh, let’s not forget Oprah), it seems almost everyone who’s anyone is now using Twitter, the micro-blogging service, to reach out and touch someone in 140 characters or less.
Twitter’s hit the big time, no question, [...]
We know that the majority of leads generated today are simply not ready to buy today. We also know, whether admitted or not, that if today’s lead doesn’t precisely meet all qualification criteria, there is a good chance that lead will go untouched. More often than not this is a result of many organizations focusing [...]
So now your total lead nurture strategy is laid out. But how can you be completely certain it will work? In reality, like any marketing program, some touches will drive better results than others. However, by utilizing personalization and testing you can surely position your program for better results and continuously improve as your program [...]
You once had first page placement, maybe even the number one spot…but now all of a sudden you don’t. So what happened? Does Google hate you? No, probably not. Here are five reasons why you may have lost your ranking, including a few quick-fix steps to getting back in the game.
1. New Competition- It’s entirely possible a new [...]
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Laying out a lead nurture program in a way that your marketing team, sales team and external designers or developers can understand can surely be challenging. When tackling this challenge, be sure to build out the five Ts of lead nurture strategy - Tracks, Touches, Triggers, Timing and Tracking:
1. Tracks – How can you break down [...]
As a veteran copywriter and creative director, someone who’s made a living for over two decades putting together direct mail, email and direct response advertising campaigns that pitch practically every product and service imaginable, I may not fit the mold of the typical blogger.
But I’ve been helplessly hooked on blogging since my first post in 2004, never [...]
Continue reading about 10 Surprising Similarities Between Blogging and Direct Marketing
Much like your messaging, your offer strategy and its alignment to the buying cycle can make or break a lead nurture program. Again, keep in mind that these offers need to be delivered within standalone touch points as well as carefully mapped to each stage of the buying cycle.
Consider a contact that’s just beginning to [...]
Now that you’ve identified buying cycle behaviors and actions, identify the pain points your audience members are feeling at each stage. With this thought in mind, develop the related key messages that will demonstrate to the audience that you understand the challenges they face and that you have the product, service or solution that will [...]
Whether it’s delivering an outstanding presentation at an important trade show, winning over a client with an awesome display of creative firepower or simply going above and beyond on everything that’s asked of you, there are many obvious ways to score points with your boss. But now you can add blogging, tweeting and even spending company time on Facebook to [...]
