Developing great content is one of the most important aspects of marketing today and our recent survey results support this fully. Participants were asked to rate the success of the content they use in lead generation activities on a scale from 1 to 5 (1 being the worst, 5 the best). The top contenders were [...]
Continue reading about Great Content Accelerates Lead Generation: Survey Results
On October 7-8 Nowspeed will be offering free 15-minute consultations at the Inbound Marketing Summit being held at Gillette Stadium in Foxborough, MA. Our team of directors will be on-site to provide strategic advice and specific recommendations on how you can optimize your website, landing pages, search engine marketing and social media to improve [...]
Continue reading about October 7-8: Learn How to Integrate New Media to Improve Your Marketing ROI
I’ve been a Google Reader fan and advocate for quite some time now here at Nowspeed and thought I’d share with our readers the benefits that I enjoy. Google Reader is more than just an information aggregator – it’s a great way to keep tabs on my client’s in the news, the blogosphere, and on [...]
Continue reading about Using Google Reader as an Information Aggregator and Listening Station
Our clients and prospects regularly ask what marketing method delivers the best ROI. Of course, this can be tough to answer without first discussing their goals — whether they are branding, research, website traffic, lead generation, etc. Once we’ve identified their goals, we reference what we’ve come to expect based on past and current program [...]
Continue reading about Nowspeed Conducting “Marketing Methods and ROI in the Current Economy” Survey
The title of our next webinar is simple. And, contrary to popular belief, tracking the effectiveness of your social media marketing activity is too.
Whether your goal is branding, traffic, engagement or conversions, we’ll show you easy ways to start tracking and measuring your campaigns. And sure, there are tools such as Radian6 and Nielsen BuzzMetrics, [...]
Continue reading about Nowspeed Webinar: “How to Track Social Media Marketing Campaigns”
Now that so many organizations – both commercial and non-profit – have begun to at least experiment with social media, if not make a serious commitment to it, standing out among the cacophony of posts, comments, tweets, requests, invitations, updates, podcasts, images and video clips calling for attention is no easy task.
On the one hand, much of the [...]
Continue reading about The Cure for the Common Social Media Practitioner
Now that most brands and businesses have finally dipped their toes into the social media waters and are making themselves heard on Twitter, Facebook and throughout the blogosphere, many of them are wondering what to do next with these relatively new communications platforms.
In fact, besides an obvious – and understandable – fear of social media, [...]
I recently had the pleasure of watching my Co-Creative Director, Bob Cargill, honored with the prestigious 2009 NEDMA Direct Marketer of the Year Award. The festivities took place on Wednesday evening, May 6 with a dinner and ceremony at the LaCava Center at Bentley University in Waltham, MA.
With Bob as the honoree, I think it’s [...]
Continue reading about Bob Cargill is NEDMA’s 2009 Direct Marketer of the Year
I’ve always thought highly of Target’s branding, but its cause-related marketing efforts are equally impressive to me. In fact, since 1946, according to the retailer’s website, “Target has given 5% of our income to the communities we serve. That adds up to over $3 million each and every week.”
Good for Target.
And good for the constituents on the [...]
Continue reading about Target Uses Newspaper Ad and Social Media to Give Back to Communities
My colleague, Bob Cargill, loaned me this book. I’m sure glad he did because it’s a gem. The quality of your brand, whether you know it or not, is a huge component of your business’s success. The evolution of the Internet into open communities means that the market’s perception of your products and services carries [...]
