Our clients are constantly asking us to recommend the marketing programs that are most effective so that they can achieve their goals. They want us to put together programs that use their limited dollars most efficiently and get their highest ROI.
While we know what works best for our existing clients, we wanted to validate this [...]
Continue reading about What marketing programs will work best for me?
Social media has entered the realm of marketing, and, as all good marketers know, tracking is key to success. With this in mind, and in response to the great feedback we’ve received from our social media tracking webinar, here’s a quick and easy way for you to track your social media activities, using Google Analytics, [...]
Continue reading about Social Media Marketing Tracking: Tagging Links to Your Domain
Our clients and prospects regularly ask what marketing method delivers the best ROI. Of course, this can be tough to answer without first discussing their goals — whether they are branding, research, website traffic, lead generation, etc. Once we’ve identified their goals, we reference what we’ve come to expect based on past and current program [...]
Continue reading about Nowspeed Conducting “Marketing Methods and ROI in the Current Economy” Survey
The title of our next webinar is simple. And, contrary to popular belief, tracking the effectiveness of your social media marketing activity is too.
Whether your goal is branding, traffic, engagement or conversions, we’ll show you easy ways to start tracking and measuring your campaigns. And sure, there are tools such as Radian6 and Nielsen BuzzMetrics, [...]
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Now that so many organizations – both commercial and non-profit – have begun to at least experiment with social media, if not make a serious commitment to it, standing out among the cacophony of posts, comments, tweets, requests, invitations, updates, podcasts, images and video clips calling for attention is no easy task.
On the one hand, much of the [...]
Continue reading about The Cure for the Common Social Media Practitioner
Now that most brands and businesses have finally dipped their toes into the social media waters and are making themselves heard on Twitter, Facebook and throughout the blogosphere, many of them are wondering what to do next with these relatively new communications platforms.
In fact, besides an obvious – and understandable – fear of social media, [...]
White Paper and Webinar: Unlocking Future Revenue Potential Through Five Powerful Lead Nurture Steps
Let’s face it, the lead you collect today isn’t necessarily ready to buy immediately. But the good news is that by leveraging your own qualified list of clients and prospects, you have the ability to increase close ratios, shorten sales cycles and generate additional revenue.
Indeed, the lead you collect today is a lead to be gently and [...]
Now’s the time to register for tomorrow’s (Tuesday, May 19, from 12 PM-1 PM EST) complimentary one-hour webinar, “Website Optimization for Demand Generation and High ROI.”
Led by my colleague, Justin Barton, a fellow Creative Director at Nowspeed, this webinar will be based on the content of Justin’s exciting, new eBook, “Is Your Website Optimized for [...]
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I recently had the pleasure of watching my Co-Creative Director, Bob Cargill, honored with the prestigious 2009 NEDMA Direct Marketer of the Year Award. The festivities took place on Wednesday evening, May 6 with a dinner and ceremony at the LaCava Center at Bentley University in Waltham, MA.
With Bob as the honoree, I think it’s [...]
Continue reading about Bob Cargill is NEDMA’s 2009 Direct Marketer of the Year
On Wednesday of this week (April 29), our own Dave Reske will be participating in a panel discussion led by Chris Brogan on “Innovative Marketing Programs Using New Media” at the Inbound Marketing Summit in San Francisco, California.
In his presentation, Dave plans to talk about how you can leverage new media tools to develop and execute innovating marketing [...]
Continue reading about Nowspeed’s Dave Reske to Speak at Inbound Marketing Summit
