A few weeks ago I conducted a webinar entitled, “How to Social Media Optimize Your Website”, where I provided a short list of ideas for enhancing websites by making them more social media friendly:
Let your website visitors share and bookmark your content with “add-this” www.addthis.com or “share this” www.sharethis.com
Build transparency and the human element into [...]
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Happy Holidays and Merry Christmas from Nowspeed! It’s been a challenging year for businesses. Hopefully, the web, email, search and social media marketing information and resources that Nowspeed has shared with you in webinars and whitepapers have helped you weather this years’ economy with reasonable success.
As the CEO of Nowspeed, I am thankful that although [...]
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Developing great content is one of the most important aspects of marketing today and our recent survey results support this fully. Participants were asked to rate the success of the content they use in lead generation activities on a scale from 1 to 5 (1 being the worst, 5 the best). The top contenders were [...]
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According to our recent survey of 150 marketing professionals - 65% responded that they are using social media as a marketing tool. While social media is a broad area, the survey showed us that the three most popular social media sites used for marketing are tied at (surprise!) Facebook and Twitter with 54%, and LinkedIn [...]
Continue reading about Overcoming Common Challenges of Social Media Marketing - New Survey Results
At my last webinar I presented 10 ways to integrate search and social media marketing methods to make each program more powerful. At the end of the event, we surveyed the audience to get their thoughts on which techniques they expect will deliver the best results, and which techniques they are using now. [...]
When clients want to know the most important things they can do to improve their Lead Generation Program results, I tell them to do the ones that are most effective first, and keep doing them until they can’t produce anymore. Then add activities to the marketing mix in order from the best to the [...]
On October 7-8 Nowspeed will be offering free 15-minute consultations at the Inbound Marketing Summit being held at Gillette Stadium in Foxborough, MA. Our team of directors will be on-site to provide strategic advice and specific recommendations on how you can optimize your website, landing pages, search engine marketing and social media to improve [...]
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I’ve been a Google Reader fan and advocate for quite some time now here at Nowspeed and thought I’d share with our readers the benefits that I enjoy. Google Reader is more than just an information aggregator – it’s a great way to keep tabs on my client’s in the news, the blogosphere, and on [...]
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Our clients are constantly asking us to recommend the marketing programs that are most effective so that they can achieve their goals. They want us to put together programs that use their limited dollars most efficiently and get their highest ROI.
While we know what works best for our existing clients, we wanted to validate this [...]
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Social media has entered the realm of marketing, and, as all good marketers know, tracking is key to success. With this in mind, and in response to the great feedback we’ve received from our social media tracking webinar, here’s a quick and easy way for you to track your social media activities, using Google Analytics, [...]
Continue reading about Social Media Marketing Tracking: Tagging Links to Your Domain
