If you know what Customer Relationship Management Software is, then you’ve probably considered how your sales leads, prospects, opportunities, potential customers, or whatever you call them should be managed as they trickle down the sales funnel towards becoming customers. In this post, I’m going to be discussing the mouth of that funnel, and its barriers [...]
If your job has anything to do with marketing, not much has seemed to go your way lately. Not only has a slumping economy been working against you, but thanks to Google, social media networking, the Internet and an overall explosion of new media, today’s consumers and business prospects have never been savvier and more [...]
Continue reading about Old-School Marketing Principles in a New-Media World
It happens more often than we’d like to see: a well-intentioned, well-strategized client email campaign starts out on a clear, straight path, with good definition of goals and strategy, only to hit snags along the road that ultimately render it ineffective and vulnerable to getting squashed in the flood of prospects’ in-boxes.
Here are five potential problem [...]
Continue reading about How to Steer Away from Email Roadkill: A Five-Point Checkup
With the holiday season upon us and the New Year just around the corner, chances are that you and your team are taking a close look right now at your marketing budget for 2009.
And given the current economic downturn, of course you need to do everything you can to optimize the dollars you have available [...]
Continue reading about Looking Ahead to Your 2009 Marketing Budget
You may have heard about the importance of high quality content for Search Engine Optimization. The major search engines’ focus on “quality,” especially Google, has triggered a positive trend (at least for website visitors): Content has to be much more than just contextually relevant; it has to be compelling enough to warrant multitudes of links [...]
It’s easy to get hung up on what your website looks like, but is that what your visitors care about most?
Probably not.
The truth is, our favorite websites are usually those that invite us to be active participants. That means we care much more about usability than aesthetics (for example, Craigslist). That’s not to say that combining [...]
With less than 24 hours to go until the first live, in-person meeting of the Nowspeed Network, we’d like to take just a moment to review the agenda for those who are planning to attend.
Yes, the event will take place Tuesday, October 28 – bright and early, from 8-10 AM – at the Westborough Business Park Conference Center [...]
No, I don’t mean Brian Carroll’s book, “Lead Generation for the Complex Sale” or NetLine’s 1 GB USB Flash, or On24’s cool red and grey notebook, although I was happy to take them all away. What I’m talking about are trends in B2B Demand Generation that are changing the way marketers increase the effectiveness of [...]
Continue reading about Three Takeaways from MarketingSherpa’s B-to-B Summit
As announced in this space last week, the first Nowspeed Network group meeting will take place on Tuesday, October 28 – from 8-10 AM – at the Westborough Business Park Conference Center in Westborough, MA.
During this event, of course, there will be plenty of time for those in attendance to make new connections with other [...]
Continue reading about October 28: How to Build Your Own Blog and Social Media Marketing Plan
Like a proud citizen of the United States who appreciates the history of this great country, any devotee of the Internet is going to be all over any details about how this massive global system of interconnected computer networks came to be.
When we talk about the Internet, after all, we’re talking about a real live [...]
Continue reading about Pop Quiz: The History of the Internet
