Bob Cargill on June 16th, 2009

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Now that so many organizations – both commercial and non-profit – have begun to at least experiment with social media, if not make a serious commitment to it, standing out among the cacophony of posts, comments, tweets, requests, invitations, updates, podcasts, images and video clips calling for attention is no easy task.
On the one hand, much of the [...]

Continue reading about The Cure for the Common Social Media Practitioner

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Now that most brands and businesses have finally dipped their toes into the social media waters and are making themselves heard on Twitter, Facebook and throughout the blogosphere, many of them are wondering what to do next with these relatively new communications platforms.
In fact, besides an obvious – and understandable – fear of social media, [...]

Continue reading about How to Weave Cause-Related Marketing and Fundraising Tactics into Your Social Media Program