White Paper and Webinar: Unlocking Future Revenue Potential Through Five Powerful Lead Nurture Steps
Let’s face it, the lead you collect today isn’t necessarily ready to buy immediately. But the good news is that by leveraging your own qualified list of clients and prospects, you have the ability to increase close ratios, shorten sales cycles and generate additional revenue.
Indeed, the lead you collect today is a lead to be gently and [...]
Now’s the time to register for tomorrow’s (Tuesday, May 19, from 12 PM-1 PM EST) complimentary one-hour webinar, “Website Optimization for Demand Generation and High ROI.”
Led by my colleague, Justin Barton, a fellow Creative Director at Nowspeed, this webinar will be based on the content of Justin’s exciting, new eBook, “Is Your Website Optimized for [...]
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I recently had the pleasure of watching my Co-Creative Director, Bob Cargill, honored with the prestigious 2009 NEDMA Direct Marketer of the Year Award. The festivities took place on Wednesday evening, May 6 with a dinner and ceremony at the LaCava Center at Bentley University in Waltham, MA.
With Bob as the honoree, I think it’s [...]
Continue reading about Bob Cargill is NEDMA’s 2009 Direct Marketer of the Year
I’ve always thought highly of Target’s branding, but its cause-related marketing efforts are equally impressive to me. In fact, since 1946, according to the retailer’s website, “Target has given 5% of our income to the communities we serve. That adds up to over $3 million each and every week.”
Good for Target.
And good for the constituents on the [...]
Continue reading about Target Uses Newspaper Ad and Social Media to Give Back to Communities
