My colleague, Bob Cargill, loaned me this book. I’m sure glad he did because it’s a gem. The quality of your brand, whether you know it or not, is a huge component of your business’s success. The evolution of the Internet into open communities means that the market’s perception of your products and services carries [...]
On Wednesday of this week (April 29), our own Dave Reske will be participating in a panel discussion led by Chris Brogan on “Innovative Marketing Programs Using New Media” at the Inbound Marketing Summit in San Francisco, California.
In his presentation, Dave plans to talk about how you can leverage new media tools to develop and execute innovating marketing [...]
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From Lance Armstrong to Shaquille O’Neal (The Real Shaq), Demi Moore to Yoko Ono, Arnold Schwarzenegger to Barack Obama (and, oh, let’s not forget Oprah), it seems almost everyone who’s anyone is now using Twitter, the micro-blogging service, to reach out and touch someone in 140 characters or less.
Twitter’s hit the big time, no question, [...]
We know that the majority of leads generated today are simply not ready to buy today. We also know, whether admitted or not, that if today’s lead doesn’t precisely meet all qualification criteria, there is a good chance that lead will go untouched. More often than not this is a result of many organizations focusing [...]
So now your total lead nurture strategy is laid out. But how can you be completely certain it will work? In reality, like any marketing program, some touches will drive better results than others. However, by utilizing personalization and testing you can surely position your program for better results and continuously improve as your program [...]
You once had first page placement, maybe even the number one spot…but now all of a sudden you don’t. So what happened? Does Google hate you? No, probably not. Here are five reasons why you may have lost your ranking, including a few quick-fix steps to getting back in the game.
1. New Competition- It’s entirely possible a new [...]
Continue reading about So You’ve Lost Your Google Rankings… What Happened?
Laying out a lead nurture program in a way that your marketing team, sales team and external designers or developers can understand can surely be challenging. When tackling this challenge, be sure to build out the five Ts of lead nurture strategy - Tracks, Touches, Triggers, Timing and Tracking:
1. Tracks – How can you break down [...]
