As a veteran copywriter and creative director, someone who’s made a living for over two decades putting together direct mail, email and direct response advertising campaigns that pitch practically every product and service imaginable, I may not fit the mold of the typical blogger.
But I’ve been helplessly hooked on blogging since my first post in 2004, never [...]
Continue reading about 10 Surprising Similarities Between Blogging and Direct Marketing
Much like your messaging, your offer strategy and its alignment to the buying cycle can make or break a lead nurture program. Again, keep in mind that these offers need to be delivered within standalone touch points as well as carefully mapped to each stage of the buying cycle.
Consider a contact that’s just beginning to [...]
The management aspects of an Internet marketing campaign can often be daunting. With campaigns that often have hundreds, if not thousands, of keywords to oversee, report on and manage, it can become an effort-intensive endeavor. There are, however, several tools available to the individual who knows where to look and how to decipher the information objectively, [...]
Continue reading about Alternative Strategies for Keyword Bidding
Now that you’ve identified buying cycle behaviors and actions, identify the pain points your audience members are feeling at each stage. With this thought in mind, develop the related key messages that will demonstrate to the audience that you understand the challenges they face and that you have the product, service or solution that will [...]
Generating leads today in a slow economy is not an easy task. Business budgets are on hold or have been cut back and marketing departments all over are working amidst an air of uncertainty. As marketers are having to do more with less, there is an increasing demand for PPC programs to deliver more and more leads. [...]
Continue reading about Making the Commitment to Improve PPC Programs Now
Whether it’s delivering an outstanding presentation at an important trade show, winning over a client with an awesome display of creative firepower or simply going above and beyond on everything that’s asked of you, there are many obvious ways to score points with your boss. But now you can add blogging, tweeting and even spending company time on Facebook to [...]
We’ve worked with countless B2B companies to understand the makeup of their buying cycles. With that insight, we’ve simplified the buying cycle into the following stages:
* Awareness – Your audience is trying to better understand a certain technology, product type or service and understand those that provide a related solution.
* Consideration – Your audience understands [...]
