In the nature versus nurture discussion around human development, it’s greatly debated whether innate qualities have more of a long-term impact than personal experiences. When it comes to sales and marketing, there’s a fair chance that your target audience wasn’t born with a desire to purchase your solution, product or service. Fortunately for you, through [...]
In preparation for the Social Media Marketing 101 seminar I’m leading for the New England Direct Marketing Association on March 3, I’ve been giving considerable thought to not just the mechanics of social media, but also to the guiding principles that apply to using this new form of online communications effectively. After all, so many [...]
Continue reading about Five Important Questions to Ask Yourself Before You Use Social Media
Last Thursday, February 12, I had the pleasure of attending my first tweet-up at Boston’s Twestival in Cambridge, organized by Justin Whitaker (AKA @justinmwhitaker.) The event took place in 175+ cities around the world and helped raise money for charity:water.
According to Twitter, the Boston event sold 124 tickets and raised $3,855. According to attendees, the event was promoted [...]
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On Friday, January 23, I had the pleasure of sitting in on “Making Sense of Social Media for Your Business,” a webinar presented by Alf Brand and Jenna Jantsch of VerticalResponse.
It was time well spent, yes, but what I particularly enjoyed about the hour-long event was using Twitter to share live updates with our network of [...]
Continue reading about How to Use Twitter to Report “Live” from an Event
Your landing pages should be exceptional. Why? Because they’re where your marketing dollars become real ROI as leads or transactions, or don’t. This may seem like an obvious truism, but I’m constantly finding landing pages that just don’t cut it. What’s going wrong is a fundamental misunderstanding of what landing pages can do well and what [...]
In a recent survey, Forrester asked 100 businesses about their spending plans for the upcoming recession. While the respondents said that overall they were planning to cut marketing expenses, 45% of companies polled said that they planned to increase online marketing budgets while only 12% planned a decrease. Why are they planning to grow online [...]
Continue reading about Online Marketing: From Important to Vital
We all know that search engine algorithms are a black box. No one knows for sure which factors are accounted for and how heavily they are weighted, but through experience and trial and error, we here at Nowspeed have uncovered four factors that can help boost your organic rankings and beat out the competition:
Proper Keyword Selection: [...]
Continue reading about Search Engine Optimization (SEO) in Four Easy Steps
