In his latest book, Tribes, Seth Godin refers to a post, “1,000 True Fans,” that Kevin Kelly wrote on his blog, The Technium. It’s a classic post, a must read for marketers and business people, encapsulating a notion that is so relevant and timely in the age of social media.
As Seth says in Tribes about this post…
“A [...]
While listening in on Nowspeed’s ‘Marketing in Tough Times’ seminar recently, I realized that today’s marketers are craving tips on how to make smarter and more strategic decisions in these tough economic times. That’s why I decided to compile the list below featuring Nowspeed’s 10 cost-saving tips for Google pay per click marketing. Follow these [...]
Continue reading about Top 10 Cost-Saving Tips for Google Pay Per Click Marketing
If you know what Customer Relationship Management Software is, then you’ve probably considered how your sales leads, prospects, opportunities, potential customers, or whatever you call them should be managed as they trickle down the sales funnel towards becoming customers. In this post, I’m going to be discussing the mouth of that funnel, and its barriers [...]
Given my entrepreneurial, extroverted and — some might say — experimental personality, it’s only natural that I started blogging in 2004 and have enthusiastically embraced Facebook, LinkedIn and Twitter, to name just three of the many social media communications channels and tools that are so wildly popular today.
I enjoy the free exchange of information, knowledge [...]
Continue reading about The Six Fears of Facebook and Other Social Media Channels
In my fourth post in this series on copywriting & content, I discussed the importance of highly relevant, “link-worthy” content on websites for engaging your target audience and driving demand for your products and services. In this post, I’ll address the challenges of creating, posting and keeping content fresh and exciting for your website visitors. This [...]
