Despite the many benefits of blogging, there are still a number of reasons why someone might not want – or be able – to establish a presence in the blogosphere.
First of all, you have to have the time. After all, most blogs take at least a few hours a week to write and maintain, the [...]
Continue reading about 15 Types of Posts to Make a Blog Easier to Write and More Interesting to Read
Ah, the microphone test. Whether it’s a gentle tap or a hello, certainly you would never get up on stage to promote yourself and your message without first ensuring the audience will hear you loud and clear. So, why wouldn’t your marketing strategy follow suit?
From multivariate testing to A/B testing, there are many ways to [...]
How’s this for an opportunity? All you need to do is take just a few moments to participate in a quick poll, and you’ll be influencing where we as a company contribute our charitable dollars.
That’s right, just check out some of the websites we’ve worked on for clients recently (see links below). Then, using the polling tool to [...]
Continue reading about Nowspeed’s Web Design Poll for Charity
At this point, we’ve covered all of the static parts of a website required to make it a successful demand generation tool: Exceptional branding reinforced by well-organized information and relevant high-quality content — all expressed in a sharp, compelling design.
However, a successful website isn’t static like a brochure or a catalog. It’s dynamic and interactive [...]
If your job has anything to do with marketing, not much has seemed to go your way lately. Not only has a slumping economy been working against you, but thanks to Google, social media networking, the Internet and an overall explosion of new media, today’s consumers and business prospects have never been savvier and more [...]
Continue reading about Old-School Marketing Principles in a New-Media World
Okay, it’s early December and you’ve completed your 2009 marketing plan. All tactics are neatly bucketed into branding vs. lead generation or acquisition vs. nurture while your budget focuses on what has worked in the past. You’re ready to turn over your plan to the executive team for final approval. But before you do, I’d like [...]
Continue reading about Ensuring Strategic and Tactical Alignment in Your 2009 Marketing Plan
It happens more often than we’d like to see: a well-intentioned, well-strategized client email campaign starts out on a clear, straight path, with good definition of goals and strategy, only to hit snags along the road that ultimately render it ineffective and vulnerable to getting squashed in the flood of prospects’ in-boxes.
Here are five potential problem [...]
Continue reading about How to Steer Away from Email Roadkill: A Five-Point Checkup
Nine times out of 10, when I’m talking to someone about improving their website, design is where the conversation begins. But design is rarely the main problem. Form follows function is a key principal for effective design, and what defines function for a website is primarily branding, information architecture, copywriting and content. Deficiencies in any of [...]
Continue reading about Is Your Website Optimized for Demand Generation? Design: Post 5 of 9
