Remember when our only options of displaying ads were on Google alone or Google with the Search and Content Network? I do. Managing spend amounts by niche-targeting these networks was far more difficult to control until around the end of 2005 when Google expanded targeting options to separate the Search and Content Network.
Since then, we have [...]
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With the holiday season upon us and the New Year just around the corner, chances are that you and your team are taking a close look right now at your marketing budget for 2009.
And given the current economic downturn, of course you need to do everything you can to optimize the dollars you have available [...]
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Social media marketing is sweeping the nation and smart companies are jumping on the bandwagon to reap the benefits.
Facebook, MySpace, LinkedIn, Twitter, etc. are great tools for networking and building brand reputation by exposing the culture and lifestyle of a previously closed-door company. But what is increasingly becoming second nature to Corporate America is a [...]
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I believe the day AdWords changed my life was the day I found out that AdWords made it possible to market products and/or services by placing a targeted advertisement on the Internet directed towards a specific audience with the ability to control and manage all activities in real time and report the [...]
As a copywriter, I’ve written a number of direct mail fundraising letters to college alumni in the past. So I have to admit that I had more than a passing interest in the recent brouhaha over “blah, blah” at Framingham State College.
If you aren’t familiar with the story, apparently the college mailed a letter in early September to [...]
You may have heard about the importance of high quality content for Search Engine Optimization. The major search engines’ focus on “quality,” especially Google, has triggered a positive trend (at least for website visitors): Content has to be much more than just contextually relevant; it has to be compelling enough to warrant multitudes of links [...]
Chances are you’ve heard of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, the landmark 2006 book written by Robert Scoble and Shel Israel.
But you may not have read Maureen Condon’s recent MetroWest Daily News column entitled, “Get Naked for Success in Business.”
I did.
And I couldn’t help but conclude that this [...]
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In today’s marketing mix, almost everyone charged with optimizing their organization’s website thinks about SEO and keeping up with the latest trends, best practices, etc. There is much speculation out there when it comes to the world of SEO. One topic of particular controversy is the “duplicate content myth.” Because it’s a question clients ask [...]
