It’s easy to get hung up on what your website looks like, but is that what your visitors care about most?
Probably not.
The truth is, our favorite websites are usually those that invite us to be active participants. That means we care much more about usability than aesthetics (for example, Craigslist). That’s not to say that combining [...]
With less than 24 hours to go until the first live, in-person meeting of the Nowspeed Network, we’d like to take just a moment to review the agenda for those who are planning to attend.
Yes, the event will take place Tuesday, October 28 – bright and early, from 8-10 AM – at the Westborough Business Park Conference Center [...]
No, I don’t mean Brian Carroll’s book, “Lead Generation for the Complex Sale” or NetLine’s 1 GB USB Flash, or On24’s cool red and grey notebook, although I was happy to take them all away. What I’m talking about are trends in B2B Demand Generation that are changing the way marketers increase the effectiveness of [...]
Continue reading about Three Takeaways from MarketingSherpa’s B-to-B Summit
Conventional branding wisdom is being challenged everyday by Web 2.0 and the new Internet. Organizations and their products are more transparent than ever, even if they don’t want them to be (for better or worse). If a business is making a claim about itself, and not delivering, you better believe that it is being discussed and [...]
As announced in this space last week, the first Nowspeed Network group meeting will take place on Tuesday, October 28 – from 8-10 AM – at the Westborough Business Park Conference Center in Westborough, MA.
During this event, of course, there will be plenty of time for those in attendance to make new connections with other [...]
Continue reading about October 28: How to Build Your Own Blog and Social Media Marketing Plan
On Thursday, October 9, I read a ComputerWorld article that discussed Yahoo!’s new analytics tool. According to the article, last week Yahoo! revealed the beta version of its Web Analytics tool — a result of the April acquisition of IndexTools. As a fairly satisfied (but sometimes unsatisfied) Google Analytics user, the introduction of another FREE [...]
Like a proud citizen of the United States who appreciates the history of this great country, any devotee of the Internet is going to be all over any details about how this massive global system of interconnected computer networks came to be.
When we talk about the Internet, after all, we’re talking about a real live [...]
Continue reading about Pop Quiz: The History of the Internet
The evolution of the Internet can be hard to keep up with. If you haven’t redesigned or refreshed your website in the past 2 years, there’s a good chance that it’s looking pretty outdated to your visitors, and certainly not generating as much revenue as it could be. On top of that, your business is [...]
Continue reading about Is Your Website Optimized for Demand Generation? Introduction: Post 1 of 9
For some time now, Dave Reske, founder of Nowspeed Marketing (and yes, my boss), has been thinking about a way to build interaction between his agency’s clients in order to accelerate learning and, as he says, ”make all of us more effective.”
And, yes, where there’s a will, there’s a way.
I am pleased to announce that we have just established [...]
As a lifelong direct marketer, I know that one of the best ways to optimize response rates is to include a guarantee in an offer.
A strong guarantee will go a long way toward mitigating any concerns your constituents may have about buying your products and services.
Ask big brands like Lands’ End or LifeLock, Scotts LawnService [...]
Continue reading about One of Direct Marketing’s Best Offers: Satisfaction Guaranteed
