Bookmark and Share

No doubt, categorizing information is a left-brained activity that should help website visitors find their way around your site. Enter the drop down menu. I’ve heard countless opponents and proponents of this method over the past 8 years, as it has gone in and out of favor with the big websites, like IBM for example [...]

Continue reading about Website Navigation Drop-Downs: What is Your Potential Customer’s Tolerance for Organization?

Bookmark and Share

Styling for Accessibility? Don’t Forget Your Printer
Accessible web design isn’t just for the visually impaired. There’s one accessibility issue that will probably affect every user at one time or another, whether they need a reciept for an online transaction, or just want to read a long document without tiring out weary eyes. If you’re styling [...]

Continue reading about Styling for Accessibility? Don’t Forget Your Printer

Bookmark and Share

As part of my personal commitment to learn more about pioneering creative work, I make a point to attend as many cutting-edge and/or thought-provoking project exhibitions in Boston area and elsewhere as I can. Over the last month, I attended some stunningly inspiring and awesome events such as the down:2:earth conference presentation on “sustainable design” [...]

Continue reading about Digital Creations Expressed, Intertwined, and Redefined in Mundane Physical Forms

Tom McGovern on May 6th, 2008

Bookmark and Share

You have heard the expression about the cobbler’s kids and their shoes, well even those of us in online marketing need to step back every once in awhile and take an inventory of what new assets can be leveraged to help improve web visibility.
Recently a software vendor wanted to create a video testimonial as to [...]

Continue reading about Baby steps to increasing web visibility

Justin Barton on May 6th, 2008

Bookmark and Share

I’ve seen too many websites with a stunning design and terrible code. So what does it matter if a beautiful new website is standards compliant anyway? The viewer doesn’t see the code directly. Here’s a few things to consider:

W3C valid XHTML will load faster, because the browser doesn’t have to fix errors (which most don’t [...]

Continue reading about WC3 XHTML and CSS Validation Tools Rule