Sure, SEO success is goal of every great web copywriter. But in our dogged pursuit of appealing to search engines, it’s possible we may have left something by the wayside: our readers (who are also our customers, prospects and supporters). Readers don’t care how many keyword phrases appear in your 325 words of content. They [...]
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In The Search, Federated Media author John Battelle writes that search engines have revolutionized marketing by capturing a potential buyer at the moment of their intent. A user tells the search box what she wants when she wants it. Unlike contextual advertising, where you may buy an ad on Oprah if you want to target [...]
One of the biggest challenges that we face as developers of B2B websites is effectively reinforcing / establishing a brand without compromising usability for visitors. Why is this such a challenge?
Click-paths are becoming less and less linear as search engines have taken on the dominant role as primary gateway to your website
Improvements in search engines [...]
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With hundreds of references existing online, marketers can easily define social media marketing and can easily find social media websites. The challenge of social media marketing comes when actually setting out to build a social media marketing plan. Truth is it doesn’t need to be a challenge. In fact, we’ve laid out how a social [...]
Continue reading about Social Media Marketing in 7 Simple Steps
