It’s amazing how so much attention can be focused on designing the best Subject Lines, Opt-in copy, Google ads, or e-newsletter content to drive more leads to your website. But are you giving the same attention to the pages where prospects “land” once they click through? The bad new is that poorly designed landing pages [...]
Nowspeed just got back from the Marketing Sherpa B2B Demand Generation conference. As a sponsor and participant, I was interested in the emphasis on top challenges marketers are facing in B2B demand generation. Here’s a quick take:
1. Having the right content at the right time for prospects.
2. Building, testing and optimizing landing pages for effectiveness.
3. [...]
Continue reading about Marketing Sherpa B2B Demand Generation
